20 simulators
E-Commerce & Retail simulators
Margins, ads, returns and shipping for online stores. Every simulator in this category has its own formulas, benchmarks and a full guide.
- Free Return Iceberg Simulator: The Hidden Loss Behind Your Return RateFree returns look like a marketing perk. See the shipping, write-offs and lost fees underneath, and find the return rate where your store stops making money.Open simulator
- Online Store Profit Squeeze SimulatorSee how ads, returns and shipping quietly eat a store's margin, and find the exact point where it starts losing money.Open simulator
- Marketplace vs Shopify Fee Showdown: Which Channel Keeps More of Each Sale?A marketplace sells you traffic and charges for it three times: commission, rank ads and forced discounts. See what is left per order and when your own store wins.Open simulator
- Free Shipping Threshold Optimiser: Where to Draw the Line Without Paying for ItFree shipping above a threshold lifts baskets, but every qualifying order carries a carrier bill. Find the threshold where extra margin beats the subsidy and lost orders.Open simulator
- Dead Stock Cash Trap: What Unsold Inventory Really Costs Every MonthStock that does not sell is not an asset, it is a monthly bill. See the capital it locks, what it costs to hold, and what a markdown to clear it really does to profit.Open simulator
- MOQ Cash Lock Simulator: Is the Bulk Discount Worth the Cash You Freeze?A minimum order quantity gives you a lower unit price and a pile of locked cash. See how long it takes to sell through and whether the saving survives financing and storage.Open simulator
- Discount Margin Erosion Calculator: How Much Extra Volume Does a Promotion Need?A 20% discount does not cost 20% of profit, it can cost half of it. Find the break-even uplift a promotion must deliver and see what pull-forward and campaign costs add.Open simulator
- Black Friday Stress Test: Does the Peak Month Make Money or Just Revenue?Peak season multiplies orders, ad prices, returns and overtime at once. Stress your event month before the sale and see which pressure turns record revenue into a loss.Open simulator
- 3PL vs Own Warehouse: Where Does Fulfilment Cost Less at Your Volume?Your own warehouse is cheap per parcel and expensive per month. A 3PL is the opposite. Find the order volume where the lines cross, and what mistakes and idle space add.Open simulator
- Dimensional Weight and Packaging Optimiser: Stop Paying Carriers to Ship AirCarriers bill the larger of real weight and box volume. An oversized box turns empty space into freight. Find what right-sizing your carton is worth per parcel and per month.Open simulator
- Cash Conversion Cycle Simulator: How Many Days Is Your Cash Stuck in Stock?Profit on paper is not cash in the bank. The cash conversion cycle counts the days between paying suppliers and collecting from customers, and prices the money tied up in between.Open simulator
- BNPL Instalment Fee Simulator: Conversion Lift vs Merchant Fee and DefaultsBuy now, pay later raises conversion, but you pay a fee on every instalment order, including the ones you would have won anyway.Open simulator
- Cart Abandonment Recovery ROI Simulator: Do Reminders Pay After Discounts?Recovery emails win back sales, but a discount offered to everyone also goes to shoppers who were coming back anyway.Open simulator
- Cross-sell AOV Lift Simulator: Attach Rate, Add-on Margin and Fulfilment CostBundles and recommendations raise the average order value, but the add-on has to earn more than it costs to pick, pack, return and store.Open simulator
- Print-on-Demand Ad Margin Stress Test: Unit Cost, Fees, Ads and RefundsPrint-on-demand margins are thin by design, so a few dollars of ad cost or a handful of refunds can wipe out the month.Open simulator
- Wholesale vs DTC Margin Simulator: Retailer Discount, Payment Terms and Ad CostWholesale sells in bulk at half the price, direct sells one by one at full price after ads. Which channel really leaves more per unit?Open simulator
- Seasonal Cash Planner: Stock Build, Quiet Months and Average Monthly ResultA seasonal business can look rich in peak months and still be poor over the year, because stock is paid early and fixed costs never stop.Open simulator
- Loyalty and Cashback Cost Simulator: Repeat Lift vs Reward Cost and BreakageA loyalty programme pays rewards on every member order, but only the extra orders it creates pay for them.Open simulator
- Unboxing Viral ROI Simulator: Premium Packaging Cost vs Organic Orders WonPremium packaging is paid on every box, but only the few customers who share it can repay the cost.Open simulator
- Supplier Delay Black Swan Simulator: Stock-outs, Wasted Ads, Expedite Freight and ChurnA late shipment does not only delay sales. Ads keep running, rankings fall and some customers never come back.Open simulator